CF Brand Identity Design

COMPLETE FARMER BRAND ID DESIGN

2021.03.01

Overview

Complete Farmer is an agritech company utilizing data and technology to close gaps between stakeholders in the agricultural value chain. After being in existence for a few years, the challenge was finding a unified brand voice that spoke clearly to various stakeholders in a language they all understood without losing the essence of a singular brand identity. The brand identity we built helped solve that and has created a strong and timeless identity, stretching across various touchpoints and elements seamlessly.

Shots

As a project with lots of different moving parts (some of which are still being created today), simplicity was an important factor in building the identity. It had to be simple enough to scale consistently, but also unique enough to stand out in the space.
Several building blocks were developed for the design language. Some of which include illustration assets, photography, brand tone of voice, and colors, to mention but a few.
Since the identity was built, we've seen the CF team easily take control of the expression in many different interesting ways we never imagined, and the growth of the brand has just been amazing.
It's always an amazing opportunity to get to work with a team that understands the value of design and is co-creating with you every step of the way to create something beautiful. Let's dive into the brand presentation.

Building The Identity

We had the exciting task of helping CF redefine what it means to be a 'complete farmer'. Starting from understanding the product and the future the company wants to build, we got a clear picture for what the brand should look, feel and operate like in the world in which it exists. It is a simple, lucid and strong identity that represents the CF vision and mission while speaking effectively to the intended stakeholders.

Brand Identity

Scope of solution

The project started from brand strategy, helping redefine the journey, mission and vision for the team, building a strong foundation for a visual identity system that is scalable across multiple touchpoints, explainer videos & product launch collateral, murals & assets for designing the office space, and oversight to ensure effective expression of the brand's visual design language.